If you hear the word “Movember,” it’s not a mispronunciation or misspelling.
The idea for Movember, which, according to one website, was sparked over a few beers in Melbourne, Australia, back in 2003, is for men around the globe to grow a mustache — and raise money for cancer research, as well as raise awareness about cancers that affect men.
“Mo Bros,” as the site calls them, start the month cleanshaven and register at Movember.com (registration is still open). Throughout the month, men grow their mustaches to raise awareness and gather donations for their Movember account.
The donations in the United States go to benefit research for better treatments and a cure for prostate cancer through the Prostate Cancer Foundation and for young adults with cancer through LIVESTRONG Young Adult Alliance.
For men out there who can’t quite grow their mustache out to fulfill the ridiculously high expectations set by the likes of Tom Selleck and Geraldo Rivera, and women who want to help, you can donate to an individual or a team, or make a general donation at Movember’s website.
In 2004, the first year of raising awareness and funding through Movember, 432 participants raised $55,000. Last year, more than 250,000 participants raised $42 million.