Blue Cross Blue Shield Association is rolling out a new message for pediatricians to pass on to their patients and their parents: “5-2-1-0.”
That translates to the advice to, each day, eat five servings of fruits and veggies, limit TV and computer time to two hours or less, get at least one hour of physical activity and consume zero sweetened drinks, according to a story in the Wall Street Journal.
The BCBSA said the toolkit highlighting the message is aimed at preventing childhood obesity and diabetes, and received positive feedback from pediatricians who piloted it last fall.
A study out this week showed that a 2,000-calorie diet consisting of the foods advertised on TV — during prime time and Saturday-morning shows — would provide about 25 times as much sugar as is recommended, and 20 times as much fat, but only 40 percent of the recommended servings of vegetablesm 32 percent of dairy and 27 percent of fruits. And it would be heavy on the protein, total fat, saturated fat, cholesterol and sodium and light on carbs, fiber, and several vitamins and minerals